Market research and analysis is an important marketing and knowledge tool for all companies. Monitoring the target market, understanding consumer needs and, above all, anticipating current trends is, in fact, essential to compete successfully in the global world.
That is why ANFAO has always been committed to ensuring that all members, especially those who do not have large resources to spare, have the possibility of accessing them free of charge or at favourable prices.
In order to ascertain what quantitative, qualitative and, if necessary, ad hoc research is available in the optical industry, the Association holds regular meetings with the most accredited research companies. The preparation and processing of the Association's sector data, which are sent to all members, runs in parallel. Two sell-in panels are also active within the Association.
