A journey through time to discover the elegance and tradition of Italian eyewear. An exhibition that celebrates the charm and refinement of Italian craftsmanship, highlighting the artisanal skill and innovation that have made Italy the beating heart of the global eyewear production industry.
THE EXHIBITION
The temporary exhibition project “THE LENS OF TIME – THE HISTORY OF EYEWEAR IN ITALY” is conceived, developed and promoted by ANFAO, the Italian Association of Optical Goods Manufacturers, in collaboration with and curated by the Fondazione Museo dell’Occhiale, with the valued partnership of Fondazione di Venezia and Fondazione M9, and the involvement of numerous other partners, including two prominent private collectors, Roberto Vascellari and Lucio Stramare.
The exhibition offers an exploration of the history of eyewear, from its origins as a “reading stone” through the centuries to its emergence as an essential element of fashion. This historical journey is also interwoven with the history of materials, from glass to celluloid, and the evolution of design, and is enriched by “virtual doors” and artistic installations.
1. DISCOVER MADE IN ITALY EYEWEAR
18 aprile 2024 ore 16:30 - Museo dell’Occhiale di Pieve di Cadore
Sarà un evento convegno alla scoperta del Made in Italy dell’Eyewear in un luogo iconico che rappresenta la storia dell’occhiale italiano e del distretto. Da qui gli occhiali italiani hanno saputo conquistare il mondo e l’occhialeria italiana è diventata una delle eccellenze del Made in Italy. Partiremo da una ricerca di mercato svolta a fine gennaio sui consumatori di Italia, Francia, Germania, Spagna, UK, USA e Cina sui driver di acquisto degli occhiali da sole e da vista con particolare focus sul ruolo del Made in Italy da cui emerge che gli occhiali sono il quarto bene di consumo Made in Italy più conosciuto dopo l’abbigliamento, il vino e le auto. Insieme aGabriele Corsi e tanti personaggi del settore e degli altri comparti di punta del Made in Italy, ascolteremo, quindi, uno storytelling fatto di storia, cultura, convivialità, tradizioni, passioni, territorialità e sapori che ci guideranno in un’esperienza unica nella manifattura dell’occhiale italiano.
From its origins in the 13th century to contemporary innovations. The journey guides visitors through large panels with informative textual elements and visual references such as artwork, historical and costume photography, unique details, and original posters. It also offers the opportunity to engage the public through two "virtual doors," providing an immersive experience through interactive technologies. Two artistic installations, created specifically for this exhibition, will tell the story in an original way and address the theme of sustainability, through the transformation of raw materials and eyewear no longer in use into elements of a powerful and engaging artistic language.
The exhibition also examines the relationship between science, technology, art, and fashion in the history of eyewear, highlighting Italy's role as a center of excellence in eyewear production.
